As part of my role at Quirk Education (now a part of The Red & Yellow School of Logic + Magic), I helped craft several editions of the Quirk textbook - eMarketing: the essential guide to marketing in a digital world.

My tasks included interviewing digital marketing experts skilled in several specific aspects of advertising; including but not limited to, digital strategy, copywriting, search engine optimisation, paid media, and email marketing.

This role afforded me the opportunity of gaining knowledge of a wide spectrum of digital advertising, as well as the ability to write and edit academic material.

This free textbook is used at universities and colleges around the world, and has become a go-to resource for South African marketing students.